The Branding Process

We often get asked, “what are the processes involved in brand building?” Here, we break it down to the respective processes involved.
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Industry and market analysis
Assess:
- Industry outlook
- Market trends and opportunities

Identify target audience
Assess:
- Audience demographics
- Behaviour to influence purchase or use of service

Product unique selling point, price point
Assess:
- Standing out from competition
- Effective selling propositions

Product identity, design solutions
Assess:
- Effective creatives
- Differentiating from competitors

Effective marketing solutions
Assess:
- Trust and brand loyalty
- Emotional brand attachment

Consistent brand communication across platforms
Assess:
- Clear brand guidelines and messaging
- Alignment of actionable strategies

Constant reviews, tracking of progress
Assess:
- Campaign effectiveness and review KPIs
- Progress to further optimize and explore opportunities

Every business is different, so speak with us to better understand how to build your brand!

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Written by PAPER LAB STUDIO