Branding VS. Marketing

There are often misconceptions that branding and marketing are the same thing. In fact, they are not. Branding is the main core of marketing, and we consider it the most important aspect.
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Branding
‍Answers and addresses all your “who”, “what”, “where”, “why” and “how” questions. It defines who you are.
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Examples include:
- Who is your desired audience, target customers?
- What is your business about? What is your brand story? What are your core values?
- Where are your business’s pain points?
- Why are you different?
- How do you want your target audience to feel when they use your product or service?
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Marketing
‍The activities undertaken to achieve your organizational goals.
Examples include:
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- Market research
- Social media marketing
- Search engine optimization (SEO)
- Radio, TV marketing
- Print campaigns