WHAT IS BRANDING?

/branding/

noun
The promotion of a particular product or company by means of advertising
and distinctive design.

A brand is not defined by just a logo, emblem or excellent packaging. Core values that make up the personality of the brand, together with brand stylistics contribute to the creation of memorable brand experiences.
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In today’s business landscape, effective branding strategies are crucial to set you apart from strong competition!

Key essence of branding:
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Brand image planning
- What impression do your products or services give to your target audience?

Building consistent visual branding collaterals
- Is your product or service easily recognizable?
- Are your visuals attractive, relevant and relatable?

Strategizing effective campaigns
- Are your campaigns effective?
- Did you manage to reach out to your target customers?
- Did you manage to increase web traffic and cultivate leads?
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“ Your brand is the story others recall when they think of you.”
- Laura Busche


“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
- Seth Godin
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