Branding Elements

Strong brand elements are essential in building a cohesive brand identity. What are some branding elements every company needs?
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Brand Name
‍A brand name is the identity of your business, and it is the most important element. A noteworthy, distinctive brand name helps your customers remember you. Does your brand name have a positive connotation to it? All the better!
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Logo
‍Your logo is the first visual that captures attention, so creating an impactful one will benefit your business greatly. A meaningful and effective logo should help create a positive first impression of your brand.
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Slogan or Tagline
‍A business can be described effectively using a slogan or tagline. This tells everyone what your business is about and reinforces your business identity.
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Brand Colours
‍Colours help evoke certain emotions, and are used by many brands to influence consumers’ purchase habits! In this case, the brand colours we use can greatly help increase brand recognition through the feelings and reactions brand colours may provoke.
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Brand Typeface
‍Fonts used by a brand helps express its brand personality in an instant! Other than images, the way a typeface looks can also evoke a certain feeling, and set the tone of voice that a brand wants to communicate to their target audience.
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